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Corporate Identity

The Zarlink Semiconductor corporate logo, which includes trademarks of Zarlink Semiconductor Inc, is a clear, coordinated global identity system and is one of the most important means by which we can project a positive impression of our organization, activities and products, refer to the Zarlink Corporate Identity Specification.

 

Zarlink Semiconductor's global identity consists of a design mark and a wordmark. The design mark contains two parts, the fi rst is six points connecting and converging into the center of the mark, the second part is two arcs visually creating an ellipse and connecting two of the points on the ellipse. The wordmark consists of the word "Zarlink" along with the generic term "Semiconductor" set in a slightly modified Myriad type face. Rather than trying to reconstruct the logo yourself, refer to the Zarlink Logo Formats zip file. There you will find logos of various formats, all complying with the guidelines set out in this document for use in different applications.

 

General Guidelines

 

It is important that the Zarlink Semiconductor corporate logo appear in one of two colour arrangements if at all possible, as demonstrated below.

 

The preferable way to reproduce the logo is with the arcs in the symbol in 100% Pantone 193 and the rest of the logo in 100% black. If the Pantone colour cannot be reproduced due to the production process, see the "Primary Colour Palette" section for equivalents. It is also acceptable, if necessary, to reproduce the entire logo in black.

 

 

On a dark background, the logo should be dropped out or printed white as shown below to maintain the highest possible contrast.

 

 

In any application, you should make sure to leave a buffer zone around the logo that matches the height of the letter "Z" in the wordmark.

 

Primary Colour Palette

  

In addition to the colours used in the logo, Zarlink has adopted an accent colour. It is a blue, Pantone 5415, that complements the Zarlink red. Priority should be given to using these colours in all promotional material. Equivalents to our Pantone colours are listed below for use in applications where the Pantone colour cannot be reproduced.

 

Pantone 193	R 191 H 347°	C 0%
	G 18 S 91%	M 100%
	B 56 B 75%	Y 66%
		K 13%
	HEX #BF1238
Pantone 5415	R 92 H 207°	C 42%
	G 120 S 36%	M 8%
	B 143 B 56%	Y 0%
		K 40%
	HEX #5C788F

 

 

 

 

Corporate Fonts

 

The standard font for all applications is Arial and is a widely available and versatile font. Its use is acceptable, depending on context, in regular, bold, italic, bold italic, black, narrow, narrow bold, narrow italic and narrow bold italic.